Maximize the power of paid media to boost campaign results and drive customer acquisition and loyalty at scale.

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Real People, Real Results
lower cost per acquisition
return on advertising spend
increase in average order value

Acquire and grow your customers with precision and scale

With ƵAPP Activation, your paid media strategy is in good hands. Engage the right audiences where and how they want to be reached, with personalized messages determined by billions of real-time signals and predictive insights. Make every step in the customer journey a personal one.

Deliver highly personalized, targeted experiences via desktop, mobile, CTV, and more that will exceed consumer expectations and yours.

Integrate paid media and multichannel campaigns to deliver true cross-channel marketing across desktop, mobile, display and video, CTV, search, email, website, and more.

Track conversions from ad exposure across all paid and owned channels.

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Real people, not devices or cookies

All of ƵAPP’s solutions operate on one of the industry’s most durable and persistent identity graphs. Our approach is based on people with minimal reliance on third-party cookies. In turn, ƵAPP Activation provides more precise analytics and attribution, zero-to-minimal data loss across channels, and maximum efficiency of media spend.

What separates the ƵAPP Identity Graph?

Anchored by people-based identifiers vs. third-party cookies

Enterprise-scale breadth and depth without a restrictive walled garden approach

Activation across channels and devices with minimal data loss

Thousands of predictive signals appended to every customer profile

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Updated and ready for action

ƵAPP offers one of the largest proprietary data sets in the U.S. informing every campaign you launch with extraordinary insights. Our superior integrated data management capabilities ensure that every individual profile in the platform is updated with new data instantaneously. Which means you can rest assured every campaign is using the most up-to-moment information to drive results.

• 235+ million active consumer profiles

• Billions of unique global identifiers

• Thousands of real-time signals per profile

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Real results you can take to the bank

Every ƵAPP Activation campaign is built with business objectives in mind and designed to show how activities ladder up to the desired results. You can even save 25% to start by bundling in our deterministic audience data at no additional cost.

Learn more about Media Optimization with ƵAPP

Expertise and execution that meets your needs

Our solutions are at their best when we achieve the right balance of human intuition and ƵAPP’s cutting-edge solutions. Our unique approach will help you access next-generation technology and leverage our expertise in campaign strategy, analytics, data science, and more.


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