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How to Measure Loyalty Program Success: 6 Meaningful Metrics

By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders are prioritizing improvement of customer retention/loyalty in the next 12 months — are you one of them? If so, how will you know if your loyalty…

July 17, 2024 | 6 min read

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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience

By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized or enterprise, most brands have some form of an abandoned cart behavioral triggered email already…

July 9, 2024 | 5 min read

back to school 2024


How to Target Back-to-School Shoppers

By Melissa Tatoris, VP Retail Solutions. This year’s back-to-school 2024 is all about (insert drumroll here) … big budgets. 55% of shoppers plan to spend more than $800 on school supplies, clothing, and electronics. And while most plan to shop in August and September,…

July 2, 2024 | 5 min read

ƵAPP named a leader in the SPARK Matrix for Delivery CDPs


ƵAPP Global Named a Leader in the SPARK Matrix for Delivery CDPs by Quadrant Knowledge Solutions

We’re proud to be recognized as a Leader in Quadrant Knowledge Solution’s Q2 2024 Delivery Customer Data Platform (CDP) SPARK Matrix for the second consecutive year, receiving strong ratings across the parameters of…

June 26, 2024 | 3 min read

ƵAPP is named a contender in Forrester's Customer Analytics Wave Report


ƵAPP Global Recognized as a Contender in Forrester's Customer Analytics Wave Report

ƵAPP Global Recognized as a Contender in Forrester’s Customer Analytics Wave Report ƵAPP Global was recognized as a contender in The Forrester Wave ™: Customer Analytics, Q2 2024 Report, marking our first appearance and demonstrating our rapid ascent in the analytics space. In a market crowded with both large…

June 26, 2024 | 2 min read

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